This is arguably the hardest phase of conceptualization for a web design project and is the first opportunity for the web design team to interact with clients. Here are some things to keep in mind when choosing a domain name for a web site:

Domain name considerations:

  • Your domain name is the first impression
  • Keep it on the topic of what the web site it about
  • Keep the name as short as possible
  • Use your company, product, industry, or trademark name
  • Does it "explain" the purpose of your web site?
  • Is the domain name easy to remember?
  • Avoid spelling confusion (such as 2, to, two, too)
  • Most importantly: keep it as simple as possible